Branding a New Company – Roxy’s Threads
Branding a New Company – Roxy’s Threads – Happy Paws, Happy People!
As a design company, it goes without saying that we just love creating new brands, it’s even better when the brand owner is one of our own. Carina is now the proud owner and maker of Roxy’s Threads. Throughout the lockdown she decided to put her creativity to use by starting her own handmade pet accessories business and we of course helped with the branding and marketing for Roxy’s Threads.
Being a crazy dog lady (she’s absolutely obsessed in fact), Carina wanted to create a legacy on behalf of her dog Roxy which would also help keep her occupied in her spare time… We currently all have a little more spare time and keeping productive is very important, in fact it’s good for the mind!
More than most, Carina knows just what a big difference great logo and branding can make to a new company; the principle of colour and font is at the forefront of our minds when creating a logo. A good logo is memorable, differentiates you from everyone else, and eventually helps to create loyalty from customers. A well designed logo grabs people’s attention, makes a strong first impression and is the foundation of any successful company’s identity.
“I wanted my logo to focus solely on Roxy, it’s always about her”
We used the above photograph of Roxy to create the Roxy’s Threads logo, can you see the resemblance? We definitely captured Roxy’s regal posture and the ‘diva’ in her. The colours were simple – purple meaning ‘royal’ (Roxy gets called the Queen a lot) and the colour purple creates a sense of luxury and ambition… the orange simply represents Roxy’s fur colour although we see more grey each day.
Once the brand logo was set in stone we then went onto producing everything you see in the top photo, from logo stickers and foil paw print stickers to branded vellum paper and foil backing cards – literally everything has been designed from scratch and we have had some wonderful comments from Carina’s growing customer base.
“Amazing quality, amazing packaging and amazing service”
“Great quality, beautifully packaged”
“The presentation and little details of the packaging were so bespoke and special”
“The quality is insane, the packaging was so special and exciting to open”
Want to know something super cool? The paw print you see on some social media posts and the copper stickers is actually Roxy’s paw print created using a pet friendly ink pad, stamped onto paper and then scanned and digitally drawn. Carina calls this the ‘Paw of Approval’.
We believe a professionally branded company stands you in good stead for success, whether you’re a small business or a large corporate enterprise, your brand should not be cheapened by the size of your business. Roxy’s Threads is a one woman brand (and the occasional help from Roxy herself) that’s all set to grow and grow.
If you want to support Carina, please visit her social media:
And if you have a dog, a cat, a guinea pig (yes, Carina has made bow ties for small furries) or have friends who are dog lovers then check out her Etsy shop: roxysthreads.etsy.com
Branding a New Company – Roxy’s Threads – all about Happy Paws, Happy People!