Sleep Out for Roundabout Sheffield
A few months ago we were asked by the wonderful people at Sheffield charity Roundabout to come up with creative ideas for their 2018 ‘Sleep Out for Roundabout Sheffield’ fundraising event, that could be replicated through various different marketing materials… and oh boy did it get the team excited at Volta!
So what is Sleep Out?
Okay – so could you brave just one freezing winter night by swapping your bed for a sleeping bag and a cold hard floor in a warehouse? That’s it – that’s all the team at Roundabout ask of you!
The aim is to raise as much in sponsorship as possible to help the charity support young homeless people in Sheffield and to prevent homelessness becoming a reality for vulnerable young people. Of course the ‘Sleep Out for Roundabout’ event cannot truly replicate what it’s like to be lonely, frightened and homeless, but it can help make a real difference and give an insight into the quality of life vulnerable people on the streets have.
How did Volta get involved?
We were the (very proud) official creative team behind leaflets, posters, banners and social media graphics that you’ll start to see in Sheffield and dotted around Facebook, Instagram and Twitter over the coming weeks.
The whole creative process began with us creating a theme which created a visually interesting impact, while appealing to the correct demographics, to get maximum uptake from the lovely Sheffield public.
We have used a vibrant colour palette based around the Roundabout brand logo and integrated photography of Sheffield City Centre and the surrounding residential areas at night throughout all of the marketing materials; the cityscape portrays the cold, the darkness and vulnerability that our city represents for the vulnerable once the sun goes down.
We’ve given you a little taster above of the final marketing materials, but if you want to see more (and more importantly help), visit Roundabout’s social media accounts below.
Are you ready for the challenge?
The 7th Sleep Out for Roundabout is taking place on Friday 9th November 2018 from 8pm until 7am the next day, at 92 Burton Rd – home to the famous Peddler Night Market in Kelham Island.
Help give homeless young people a brighter future – SIGN UP NOW!
Facebook – /RoundaboutSheffield
Twitter – @RoundaboutSheff
Instagram – /roundaboutsheff
Do you have your own fundraising event that you’d like us to work our magic on? Contact us either by calling 0114 276 3736, emailing us at firstname.lastname@example.org or by sending us a message using our secure form.